Case Studies

In-depth analytics and problem-solving to optimize every dollar spent.

Real Estate

Objective: Generating high-quality leads and site visits to sell 15 plots of premium plotted development.

Challenges: High-cost product with specific target demographics.

Strategy:

Pull Marketing: Allocated 65% of the budget to Google Search Ads with targeted keywords.
Push Marketing: Allocated 25% to visual ads on YouTube, Performance Max, and Meta.

Results:

Leads Generated: 648 leads with a CPL of ₹939
Site Visits: Scheduled rate increased from 12% to 19%;
site visit conversion rate improved from 7.5% to 11.3%
Sales: 15 plots sold within a 4-month period

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Wildlife Photography Lenses Rental Business

Objective: To run targeted ads on a smaller scale to align with limited inventory and high-value product requirements.

Challenges: Low-scale operation with high-value items meant the campaign needed to focus on affordable lead generation with a specific target.

Strategy: Used Google Search Ads targeting generic, product category, product-specific, and “near me” keywords due to low competition in the market.

Results:

Cost per Lead: ₹100 - ₹150
Conversion Rate: 25%
ROAS: 40X

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Local Meat Store (Bangalore)

Objective: Generate calls to order and increase store visits across 23 locations.

Challenges: Drive first-purchase conversions while ensuring repeat visits and boosting store performance.

Strategy: Leveraged Google Search Ads targeting category, competitor, and “near me” keywords, along with Meta ads.

Results:

Cost per Call: ₹220 (Google), ~₹165 (Meta)

Repeat Customer Rate: 40%

Outcome: Breakeven achieved on the first purchase, a 40% return customer rate, and improved overall store performance.

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Water Pumps Local Business

Objective: Generate leads for water pumps and home automation products.

Challenges: High-value products necessitated efficient lead generation to achieve a strong return on ad spend.

Strategy: Ran Google Search campaigns focusing on brand, product category, and residential/commercial keywords.

Results:

Cost per Lead: ₹200 - ₹250
ROAS: 50X

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Local Luxury Gym

Objective: Generate leads to increase gym membership.

Challenges: High initial CPL and lower-than-expected conversion rates.

Strategy: Switched from form-fills to WhatsApp leads automation to improve conversion rates by qualifying the leads and reduced CPL significantly.

Results:

Cost per Lead: Reduced by 8X
Conversion Rate: 5%
ROAS: 15X
Platform Used: Meta

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E-commerce for Meat and Seafood

Objective: Improve ROAS and reduce cost per acquisition on Google and Meta, while increasing repeat orders.

Strategy: Google Ads (Search and Performance Max) and Meta ads targeting to reduce acquisition costs and drive repeat purchases through frequency optimization.

Results:

Google Ads ROAS: From 1+ to 7+Meta Ads CAC: Reduced to ₹138 with 33% repeat order rate

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Confectionery Brand

Objective: Maintain consistent ROAS for Google Ads campaigns focused on brand, generic keywords.

Challenges: Market competition and lower ROAS from generic keywords.

Strategy: Planned and executed Google Ads with a focus on brand, product category, competitors, and generic keywords for consistent performance.

Results:

ROAS: 7+ for brand keywords; 2+ for generic keywords

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